01
Site restructured
The navigation and page logic were rebuilt so visitors understand more quickly which type of counselling suits them.
StructureUXNavigation
Case Study · reka-kurfuerst.de
How a completely new brand with logo, colours and typography, plus a rebuilt website, made Réka Kurfürst clearer, more visible and focused on enquiries.
BrandingWeb designSEORelaunchPsychological counselling
Client
Industry
Services
Result
0 €
Online advertising
for the new enquiries
Top 2
LLM visibility
in the region, according to the project review
↓
Unqualified enquiries
significantly reduced
Starting point
Before we started working together, lots of unqualified enquiries came in. They took up a great deal of time but rarely led to suitable client appointments.
The old website had no clear structure, key services weren't properly explained and the previous agency hadn't reliably moved the project forward.
„The goal wasn't more traffic at any cost. It was guiding the right people to the right service.“
— Kristof Hulmann, founder of GeminiHorizon
K
Starting point
What was holding it back
Réka Kurfürst
01Lots of unqualified enquiries
02A lot of time spent without the right results
03No clear page structure
04Services not clearly communicated
05Previous agency left the project lying
06Hardly any visibility in modern search systems
Context
The goal wasn't more traffic at any cost. It was guiding the right people to the right service.
What we did
Logo, colours and typography were developed completely from scratch, and the website wasn't just given a cosmetic makeover but rebuilt in both content and structure. Only the old content that truly fit the new positioning was kept.
02
New copy & clear terms
The copy was rewritten, services communicated clearly and terms and conditions presented in an easy-to-understand way.
CopywritingClarityPositioning
03
A subpage for every service
Every relevant service got its own subpage with a clear search intent, the right keywords and concrete information.
SEOService pagesKeywords
04
Completely new branding
Logo, colours and typography were developed from the ground up and give the practice a calm, trustworthy face.
LogoColoursTypography
Insights
Result
After a previous phase of around three months with nothing coming in, the right enquiries started arriving again after the realignment, without online advertising and without a social media presence.
0 €
Ad budget
Top 2
Regional LLM ranking
↓
Unsuitable enquiries
↑
Quality of enquiries
More qualified consultation requestsFar fewer unsuitable contactsClear communication of services and termsVisibility in ChatGPT and other LLMs in the region
Strategic insight
For services that involve a lot of personal consultation, it's not just about how many people get in touch. What matters is whether the website communicates expectations, terms and services so clearly that the right contacts come in.
Clarity saves time for clients and providers alike
Dedicated service pages improve orientation and SEO
A brand of your own builds trust before the first conversation even starts
Even without ads, a clear website can generate qualified demand