01
Fix the foundation
A new homepage, clean navigation, mobile optimisation and a consistent design.
WebMobileDesign
Case Study · Naturalux
In 4 months from digital chaos to a stable, visible e-commerce system that actually sells.
Web designSEOE-commerceProject rescue
Client
Timeframe
Services
Result
×10
Sales / month
+6k%
Impressions
compared to the previous period
+940%
Newsletter growth
Starting point
The website had been started but never finished. What was left was a digital construction site with an unstable structure and little guidance for visitors.
Despite strong, handmade vegan products, online sales averaged only around one per month.
„The problem wasn't the product. The problem was the missing structure.“
— Kristof Hulmann, founder of GeminiHorizon
K
Starting point
What was holding it back
Naturalux
01Unstable page structure
02No clear navigation
03Messy URL structure
04No SEO foundation
05No proper mobile design
06Hardly any sales
Context
The problem wasn't the product. The problem was the missing structure.
The approach
No oversized approach and no throwing things away for the sake of it. Instead, a systematic rescue and rebuild, step by step, within budget and measurable.
02
Streamline the structure
URLs cleaned up, sitemap rebuilt, unnecessary pages removed and strategic pages added.
URLsSitemapStructure
03
Build visibility
Local SEO, on-page optimisation and technical SEO foundations put in place for the long term.
Local SEOOn-page SEO
04
Activate revenue levers
Built a newsletter, launched email campaigns and prepared voucher and sales promotions.
EmailNewsletterSales
Insights
Results after 4 months
From construction site to a stable, visible online shop that actually sells.
×10
Sales / month
+6k%
Impressions
+940%
Newsletter subscribers
↑↑
Organic visibility
StableVisibleReady to sellEasy to understand
“After the first build, our website wasn't finished and worked more like a construction site than an online shop. Thanks to the structured, step-by-step realignment and GeminiHorizon's deep expertise, our online presence has changed fundamentally.”
Lilla Bresztovszky & Dóra Karer
Owners · Naturalux
Strategic insight
Strong products need a clean digital foundation. Only once structure, user guidance and the technical basis are right can SEO and marketing work reliably.
Structure comes before marketing, always
Even half-finished projects can be rescued
You don't need a big budget for the first visible results
Strong products need a stable digital foundation