01
Categories cleaned up
The product categories were cleaned up and logically reorganised, so every product sits where customers expect to find it.
StructureNavigationUX
Case Study · shop.pat-optimize.at
How a tidied-up shop with a new homepage started selling again after four to six months of standstill.
Online shopProject rescueUX/UI
Client
Project type
Services
Time to results
4–6
Months without a sale
before we started working together
2
Weeks
until the first orders
6
Large orders
within those two weeks
Starting point
For four to six months, not a single order came in through the PAT OPTIMIZE online shop. Understandably, the owner was worried.
The products were there, but the categories were confusing, the product pages explained too little and the homepage didn't lead visitors towards a purchase.
„A shop doesn't sell because it exists. It sells because customers quickly find what they're looking for.“
— Kristof Hulmann, founder of GeminiHorizon
K
Starting point
What was holding it back
PAT OPTIMIZE
01Months without orders
02Confusing product categories
03Product pages without clear reasons to buy
04Homepage with no path to the products
Context
A shop doesn't sell because it exists. It sells because customers quickly find what they're looking for.
What we did
No complete rebuild, just targeted changes exactly where customers were dropping off.
02
Products redesigned
The product pages were rebuilt with clear images, easy-to-understand copy and the information that matters before buying.
Product pagesCopyUI
03
Homepage restructured
The homepage now leads straight to the most important products and explains in seconds why it's worth buying here.
HomepageConversionTrust
Result
Within two weeks of the changes, six large orders came in, after four to six months without a single sale.
6
Large orders
2
Weeks to results
4–6
Months of standstill before
↑
Trust in the shop
Orders after months of standstillClear categories and easy-to-understand productsA homepage that leads to a purchase
Strategic insight
A shop doesn't always need to be rebuilt. When customers quickly find what they're looking for and understand what they're buying, orders often come in faster than expected.
Clear categories are half the navigation
Product pages sell, not the homepage alone
Small, targeted changes can have a big impact