01
Technical foundation & search engine structure
The site was restructured for search engines and users alike, with a clear architecture, strong performance and structured content.
Technical SEOPerformanceArchitecture
Case Study · intensOne
How intens-one achieved top rankings across Germany and a steady flow of enquiries through a strategic realignment, without a complete relaunch.
Web designSEOStrategyConversion
Client
Timeframe
Services
Result
Top 1
Rankings
for relevant search terms nationwide
3 mo.
Until the first qualified enquiry
0 €
Ad budget
for organic traffic
Starting point
intens-one came to us after working with a large, renowned agency. The website was well designed and expensive to build.
Despite the high investment, the results that really matter were missing: a steady flow of enquiries, qualified job applications and strategic visibility.
„The website was present, but it wasn't a business model.“
— Kristof Hulmann, founder of GeminiHorizon
K
Starting point
What was holding it back
intensOne
01No steady flow of enquiries
02Hardly any qualified applications
03No strategic visibility
04No rankings for relevant search terms
Context
The website was present, but it wasn't a business model.
The strategic approach
Instead of a complete relaunch based on guesswork, the website was treated as a strategic system: easy to find, easy to understand, easy to use and built to generate enquiries.
02
Building topical authority
A structured knowledge base was built that generates organic traffic and builds trust with decision-makers.
Content strategyAuthorityOrganic
03
Positioning & conversion architecture
The homepage was clearly geared towards winning clients and turned from an information medium into a decision-making tool.
ConversionPositioningCTA
04
Iterative collaboration instead of gut feeling
After every optimisation, rankings, user behaviour and enquiries were analysed, and only then was the next lever pulled.
Data-drivenIterativeAnalysis
05
Visibility in modern search environments
The website was built so that AI-powered search systems can also understand and prioritise its content.
AI SEOSemantic searchFuture
Insights
Results
The first qualified enquiries came in through the new structure. Today, intens-one holds a strong position in its digital search landscape.
+789%
Impressions
+400%
Clicks
+13.6
Positions gained
0 €
Additional ad budget
Sales channelRecruiting systemIndustry authority
“We had previously worked with a large agency and invested accordingly, but measurable success never came. Working with GeminiHorizon was step by step and data-driven.”
Eduard Stoll
Managing Director · intensOne
Strategic insight
Many companies invest heavily in design but not in strategic architecture. Success comes from structure, clarity, positioning and data-driven optimisation.
Expensive design ≠ performance. Strategy is what counts.
No relaunch needed, a systematic realignment is often enough
A data-driven approach beats gut feeling
Organic visibility lasts longer than an ad budget
A website can be a sales and a recruiting channel at the same time